About the Frisco, Texas Area

Frisco, with its flourishing community of over 93,346, is one of the fastest growing cities in the country. This is a city where you can bask in the community spirit, safety, and charm of a small town while enjoying the exhilaration, culture and amenities of a big city. Home to state of the art facilities such as the Stonebriar Mall and Dr. Pepper Ballpark, Frisco has become known as ‘Texas' Rising Star’ for its world-class art, sports, and shopping. Offering a full range of cultural, entertainment, business and recreational possibilities, it also has high quality housing, exceptional schools and ready access to metropolitan areas. This energetic, dynamic city boasts one of the lowest crime rates as well as an outstanding Parks and Recreation Department. Frisco has it all! It just doesn’t get any better than this.

Location and Geography

The city of Frisco is a northern Dallas suburb in west central Collin County, extending into Denton County. It is located on State Highway 289 and Farm Road 720 in the Dallas-Fort Worth metro area (known as the “Metroplex”) of northeast Texas.

The city encompasses a total area of 70 square miles, 0.2 square miles of which is water.

Sitting at an elevation of 696 feet, the surrounding area consists largely of undulating terrain, with farms and ranches spread out over rolling hills, and several lakes and reservoirs in the nearby area.

Frisco is located approximately 12 miles northwest of Plano, 24 miles northwest of Dallas, and 41 miles northeast of Fort Worth.

History/Interesting Facts/Historic Buildings and Places

Frisco began with cattle drives from Austin traveling north along the old Shawnee Trail, and wagon trains bringing immigrants south to Texas. The small community of Lebanon developed along this trail and was granted a U.S. post office in 1860. In 1902, the St. Louis – San Francisco Railway laid tracks through this rich agricultural land, and a community grew around the new train stop. The Lebanon residents literally moved their houses to the new community on logs. The town was originally named Emerson, after Francis Emerson, a McKinney banker, who owned the farm at the town site. However, that name was rejected by the post office, as it was too similar to Emberson in Lamar County. In 1904, the residents chose the name Frisco City in honor of the Railway Company, and it was later shortened to Frisco. In 1908, the city was incorporated.

Frisco was a retail and shipping point for farmers, with several cotton gins, grain elevators and the home of the Farmers Co-operative Gin Association. By 1914 the population had grown to approximately 1,000, continuing to grow slowly through the 20th century. The number of residents grew from 1,184 in 1960 to 3,499 in 1980, largely due to the growth of Dallas, Plano and Fort Worth. In 1990 the community spread into Denton County.

Although still a retail point for farmers, Frisco eventually became a Dallas suburb. By 2000 there were 33,714 people in the city, and since then the number of residents has more than doubled. For three consecutive years Frisco has been one of the top 5 cities in the nation for growth.


As part of the Metroplex, Frisco is in one of the top metropolitan growth regions in the nation. The area boasts a favorable business climate, central location, and easy access to national and international markets. Offering attractive business incentives, Frisco has become home to several sports franchises, retailers and other businesses. The city is accumulating a tremendous number of retail properties.

Stonebriar Centre, the Metroplex’s largest indoor shopping center, has 165 stores as well as a 28,800 square- meter IKEA store. Preston Road is lined with retail establishments and restaurant chains. The city is also home to Frisco Square, a 3,500,000 square-foot mixed-use development that will become the new downtown, with retail, living, and municipal space. Frisco has three sports franchises: FC Dallas of Major League Soccer, the Frisco RoughRiders, and the Junior A hockey team the Texas Tornado. The city is also the home office and training facility for the National Hockey League Dallas Stars.

Stonebriar Center, Frisco ISD, Center at Preston Ridge, City of Frisco, EADS Telecom North America, Fujitsu, and Tenet are some the major employers based in Frisco. The unemployment rate is a low 4.3% and the city boasted a 2.34% increase in available jobs in the last year. The average commute time is 31 minutes. The median household income is $79,485, and the average per capita income is $34,175.


This booming city offers a healthy housing market, with an extensive range of quality home styles and prices. You can find everything from new golf course lots and country homes to older properties near the downtown area. There are apartments and condos, new homes and more established neighborhoods. With all the construction in recent years, the majority of homes are less than 15 years old. Frisco contains thousands of exclusive homes, many of which are built in planned communities, such as Starwood and Stonebriar. The Fairways at The Trails is a fantastic golf course community and Lone Star Ranch is a fabulous 4,000-acre master planned community with frontage on Lake Lewisville. Areas are also being developed specifically with seniors in mind, as the city is a popular destination for retirees. You can find a greater variety of neighborhoods than most metropolitan areas. All in all, there is a home here to suit every taste and price range.

Parks and Recreation

There is no shortage of recreational facilities and opportunities in and around Frisco. Proud winner of the 2006 Texas Recreation and Parks Society Gold Medal Award, the city boasts twenty-one park sites encompassing 273 acres of developed parkland. The parks are equipped with soccer fields, baseball diamonds, basketball, tennis and volleyball courts, and playground equipment. The 63-acre Frisco Commons was awarded the "2005 Park Design Excellence Award”, and was rated, “The Metroplex’s Best Family Park” by Dallas Child Magazine. For those who love hiking and biking, trails are found in Oakbrook Park, Shawnee Trail, Preston Lakes Linear Park, Starwood Development Trail, and Warren Sports Complex. Warren Sports complex includes an eight-acre lake stocked with fish, as well as numerous sports fields and playing courts. For water sports such as swimming, fishing and boating, enjoy a visit to nearby Lewisville Lake.

This city can’t get enough of spectator sports! It is the home of the FC Dallas major league soccer team at Pizza Hut Park. The Park holds 21,000 seats and is surrounded by 17 tournament-size soccer fields. It also hosts the Dallas Cup, serves as a football stadium for Frisco ISD and is used for public entertainment and community events. The award-winning Dr. Pepper/Seven-Up Ballpark is home to the Frisco RoughRiders baseball team, an affiliate of the Texas Rangers. The Deja Blue Arena at the Dr. Pepper StarCenter arena is the training facility for the Dallas Stars hockey team and the home of the Texas Tornado Junior Hockey League Champions. The Frisco Thunder will begin playing indoor football in the Spring of 2007 at the Deja Blue Arena.

Frisco’s Superdrome is a 2,200-seat stadium featuring a state of the art cycling track considered to be one of the top outdoor velodromes in the nation and one of the fastest outdoor tracks in the world. It hosts several championships events as well as classes on weekends. Public ice-skating and classes are provided at the Ice at Stonebriar, an NHL–sized ice rink located in Stonebriar Centre. If climbing is your sport, try out Canyons, a state-of-the-art indoor climbing facility. Swimming is available at neighborhood pools, the Youth Center Park Municipal Outdoor Pool and the indoor Natatorium in the Alumni Hall Fitness Center. The city’s new Frisco Recreation and Aquatic Center will include outdoor and indoor aquatics, gymnasiums, racquetball courts, and state-of-the-art equipment. Frisco is also home to Strikz family entertainment center, featuring 32 bowling lanes, laser tag, a video arcade, a media room, a karaoke stage and billiards.

Numerous sporting events are hosted in Frisco. The 2007 US Youth Soccer National Championship Series will be taking place in July. The Dr. Pepper StarCenter is the venue for the Stanford Championships in October. This 8-man round-robin Champions tennis tournament features the world’s best tennis champions over the age of 30. In January, Frisco will also host the Winter Games of Texas, a sports festival for Texas amateur athletes, involving 10 to 12 sports. In February, the Kurt Thomas Invitational Gymnastics takes place in Frisco, at the Dr Pepper StarCenter.

Avid golfers can enjoy any one of the 20 surrounding golf courses, offering a full range of challenges. Frisco itself has three excellent courses. Plantation Resort Golf Club is a public18-hole facility, situated in the Plantation Resort Housing Development. The course encompasses 125 acres and is fun because the speed of play is fast. Stonebriar Country Club is ranked among the Top 50 Best Private Golf Courses in Texas. The Club is equipped with 2 championship 18-hole courses, a tennis program, and fitness facilities. This long and demanding course hosts the LPGA Tour's Skins Game. The Trails of Frisco Golf Club is the State’s newest semi-private golf club. With its dramatic bunkers and undulating greens, it provides a challenging, yet fair, test for players of all skill levels.

Special Attractions

Frisco offers a wealth of activities for all ages, with world-class arts, sports, and shopping. The city boasts a thriving and varied performing and fine arts community, including the Frisco Chorale, the Frisco Community Theatre, and the Frisco Association for the Arts. The Frisco Community Theatre is a local troupe offering top-notch presentations of musicals, drama, comedy, and children’s theater. Word of Mouth Productions, which began as a performing company for organizational groups, have expanded to produce full-length plays and musicals. Frisco’s art, displaying both its modern and historical nature, ranges from massive obelisks to large sculptures marking the city’s entrance. Frisco is renowned for having the largest private collection of contemporary outdoor sculpture in the nation. The Texas Sculpture Garden at Hall Office Park displays 40 large-scale pieces by gifted Texas artists, as well as a collection of over 100 indoor and outdoor works by artists from around the world. The longest continuous-themed bronze sculpture collection in the country is found throughout the Centre at Preston Ridge shopping mall. While you shop or dine, delight in the surrounding Shawnee Trail sculptures of cattle, cowboys and a chuck wagon. Enjoy additional sculptures of cattle, set amidst waterfalls and natural landscaping, at Central Park.

This is a city where fun and festivities abound. The amazing Fourth of July celebration, Frisco Freedom Fest, features both local and headline entertainment, music, a Taste of Frisco, a Children's Expo, ending with the Metroplex’s largest fireworks show. Every Friday in June, the Frisco Grooves Concert Series presents a Texas artist performing live. The Storytelling Festival and the Great Steak of Texas are both celebrated in October. Then the Christmas holiday season officially begins with Merry Main Street at Frisco Square, as Santa makes his way down Main Street. The event includes delightful children’s activities and music by local school choirs. But the season would not be complete without Christmas in the Square. This extraordinary holiday event features a display of 70,000 Christmas lights synchronized to holiday music that can be heard throughout Frisco Square. Each Friday, Saturday and Sunday evening in December, this unique event includes outdoor movies, carriage rides, bounce house, train rides, and balloon artists.

For those who love to shop, Frisco is a dream come true. The city is quickly becoming the major shopping destination of North Texas. Stonebriar Centre is one of the Southwest’s finest shopping malls, encompassing 1.7 million square feet, with a hockey rink, a 24-screen movie theater, and over 160 stores. The Centre at Preston Ridge has superb restaurants, delightful specialty shops, and a 310,000 square foot IKEA store. But don’t miss Historic Downtown Frisco, which also offers unique shopping and dining opportunities.

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